With some help, Fortune magazine has laid out how the battle of the logos would end, and it's a gruesome one. I've always been a fan on the GE logo, but I may be biased b/c my dad works there, but Nike is sucessful too, that would be a tricky decision to me. I don't think the CBS logo should have made it into the final round, no offense to them, it just doesn't do anything for me.
(via Brand New)
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I don't agree so much with the Target logo. I mean, where's the concept? I think they came up with a symbol first and then named the company. I've always been a big fan of the FedEx logo. How come no one appreciates the Jiffy Lube logo? It's so smart. It didn't even make the page. They could have found some better ones for sure.
i like target's logo, but it should not have been the winner. and SUCK that GE and Nike had to go up against each other right at the beginning! stupie
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