I really like Bounce's redesign! It's umm....bouncy! It definitely gives it a cleaner look and feel. It's hard for packaging to stay modern, it's important to redesign to stay with the times, but how often? Redesign too much and your image gets muddy but if you wait to long to redesign you look outdated.
And they have quite a large family...yikes! Might be a few too many choices here.
(images via Brand New)